Intentional Business Immersion™


High-touch group coaching program for coaches, educators, and health and wellness professionals ready to attract aligned clients and grow sustainably — without the constant pressure of social media

Here’s the real struggle:

 
 
selected You’re tired of the feast-or-famine cycle; some months clients roll in, other months you’re wondering if you should give up.
 
selected Your motivation comes and goes. One week you’re inspired, the next you’re stuck in self-doubt and second-guessing everything.
 
selected Tech and social media feel overwhelming. The pressure to “show up perfectly” has kept you hiding instead of connecting with clients.
 
selected Your days feel scattered and reactive. You’re juggling endless to-do lists, but never feel truly on top of your business.
 

I know how you feel because I've been there.


For more than a decade, I’ve built two successful businesses from scratch. I opened a brick and mortar spa business in 2008 with no prior experience, no audience, and no clear roadmap. A decade later, I built a location independent coaching business, again from the ground up.

 

I know what it takes because I've lived it from both sides and have internalized what it is to be an entrepreneur. Learning marketing, systems, and boundaries through trial and error, watching cash flow closely. Making hard decisions and living through migraine attacks from stress and uncertainty (before learning how to work in a more sustainable way).

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“As I signed up for IBI, I already knew from my past experience with Maika that she will be very generous with her wisdom and support. She went beyond my expectations.

The material is extensive and very detailed, Maika is available as a guide throughout your journey and she created a container that forms long-term connections.

What struck me most was our coaching session. I wasn't even sure of the topic I was bringing into the session, yet she not only guided me to figure out what I needed to see but also nudged me towards a perspective that birthed a great solution.

Although I have my business for 10+ years, my move over continents recently meant I needed to re-form everything including my way of thinking, and Maika helped me do exactly that."

— Gözde Türkmen Redden

Systemic Alchemical Facilitator

I know how you feel because I've been there.


For more than a decade, I’ve built two successful businesses from scratch. I’ve been in the trenches and have internalized what it is to be an entrepreneur.

I invite you to imagine what intentional business building around YOU could look like

You wake up knowing exactly what to focus on. You have a clear weekly plan. No more scattered focus; just a clear plan that feels doable and aligned.

Clients reach out to you because your message resonates. They respect your expertise, love your method, and come back for more (no chasing, no awkward hustling). 

You have an intentional client workflow that feels genuine, builds trust, and naturally leads to renewals, referrals, and lasting relationships.

Your online presence is authentic and cohesive. You share content that reflects who you really are, and connects you with the right people (without having to follow all the trends or chasing the algorithm).

Imagine


Running a profitable business while impacting your community and the planet.

What difference would that make to your life?

Imagine


Running a stable business where you can be paid consistently while impacting your community and the planet.

What difference would that make to your life?

Say “NO” to:

  • Imposter SYNDROME
  • Perfectionism
  • Comparison trap
  • OVERWHELM

Intentional Business Building Immersion™

A high-touch group coaching program for coaches, educators, and health & wellness professionals who are done with surface-level hacks and ready to build the foundational systems of a business that feels aligned and truly fits into their life

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What we work on together:

Your Premium Signature Offer



No more undercharging, bye imposter syndrome. You’ll walk away with an aligned offer you’re proud of, rooted in your vision, and that sets you apart.

 A Calm and Organized Back-End



Intentional systems that let you deliver a true white-glove experience to your clients; from smooth onboarding to thoughtful offboarding.

An Intentional Online Presence



A sustainable way to attract, nurture, and book soulmate clients without relying on constant posting or chasing the latest trend.

Holistic Time Management 



A schedule that honors your values and lifestyle, so you can grow without burning out or sacrificing what matters most.

TAKE THE NEXT STEP

 

"Maika’s program has been a truly inspiring experience for me. Being part of a community means a lot, and throughout the program I realized how powerful it can be to hear other people’s questions and perspectives.

Sometimes someone asked something I had never considered before, and it opened new ways of thinking for me.

After this program, I feel one step closer to realizing my dreams. Maika’s calm presence and welcoming attitude created such a safe and motivating environment.

One of my favorite parts was the ritual of weekly reflection and learning to focus on the “half-full glass.” This mindset is quite new for me, and it has already started to shift the way I see myself and my progress. I also feel deeply inspired to plan ahead, set meaningful goals, and take concrete steps toward them."

 

—Ozge Buyuksu

Life Coach 

 

What’s Inside

IBI gives you the four foundations every sustainable coaching business needs, worked through at a pace that fits your real life.

 

01: Foundations: Build on Your Values 


Create an aligned offer that reflects your vision and sets you apart

  • Get crystal clear on your vision, values, and the kind of business you want to run.
  • Package your work with confidence and set pricing that honors your expertise.
  • Shape clear, authentic messaging that resonates with your target clients.

“Before joining IBI, I felt overwhelmed by everything I needed to put in place for my business.

I didn't know where to start. In the pre-work, I could define my customer's journey and have a big picture of the marketing ecosystem for my business.

This gave me a lot of clarity. Also, I am more aware of my unique strengths and can work with them to my advantage. What I enjoy most in the program is having an accountability buddy.”

— Isabelle Naud

Health & Wellbeing Coach 

(3 years with IBI)

02: Marketing: Attract, Nurture, Convert


Attract, nurture, and convert clients with elegance — without depending on social media

  • Define your content pillars, build a story bank with scripts, and plan content with ease using my editorial process.
  • Send engaging newsletters that people look forward to reading and that keep your community connected.

 

  • Create and share a highly converting freebie that primes the right clients to work with you.
  • Use my done-for-you templates and 4-part email script to turn warm leads into paying clients.

 

  • Learn simple practices that make your content organically attract the right people. Use SEO in a way that feels authentic and sustainable, without needing tech skills.
  • As the landscape evolves, you will also receive guidance on how AI tools surface and recommend SEO-optmized content, helping your work stay visible and future proof in the age of AI.
— KEITH ELIOTT

Audio Engineer, Founder Resonant Rhythm (3 years with IBI)

"Before I signed up for IBI I knew that I wanted to take my side gig and turn it into a proper business. I had a rough idea of how you go about it, and in a general sense, what was necessary. I was attracted to IBI because of Maika's selling point of limiting the necessity of social media.

Since joining the program, it has helped me significantly shift my perspective on content and how to create that content around a focused and aligned product/service. 

The IBI program is broken down into building the fundamental building blocks of a sustainable business that doesn't require the running on a hamster wheel that is social media.

The coaching calls, and community provide a supportive and encouraging atmosphere to go through the often bumpy ride of building a business!” 

03: Productivity: Achieve More Without Sacrifice


Design a business rhythm that honors your values and supports the life you want to live

  • Identify your true priorities so you always know what matters most in your business and life.
  • Create a consistent weekly schedule that allows you to work with focus, joy, and momemtum.
  • Establish annual, quarterly, and monthly planning rituals that keep you clear, grounded, and moving forward with intention.

"Maika is like my company psychologist and a trusted guide who’s always there when I feel overwhelmed by details. Her calming presence helps ease anxiety and brings me back to focus. What I’ve enjoyed most in the process are the live group calls.

Being able to receive personalized advice, while also seeing other entrepreneurs with similar or completely different challenges, reminds me that this is a process everyone goes through.

This program isn’t about following a generic blueprint. It’s about progressing with your own core values and creating a meaningful, personalized plan you can carry with you for life. Maika gently supports you to internalize that journey in a way that feels deeply aligned.

Through her guidance, I’ve improved my focus, flow, and time management, which has brought a real sense of calm to my inner world. I now have a clearer understanding of my direction and have built a career plan that aligns with the lifestyle I want and truly reflects my values. That alignment has given me more confidence and motivation to move forward with purpose.

— Sebnem Kurtul

Glass Artist & Handmade Jewelry Maker (2 years with IBI)

04: Systems: Build Lasting Client Flow


Design simple systems that quietly grow your business in the background

  • Understand numbers and metrics in your business so you're not operating blindly and track what you want to see grow. 
  • Design a thoughtful client onboarding and offboarding experience so that referrals, testimonials, and repeat work flow to you naturally.
  • Put supportive systems in place so growth feels steady, sustainable, and effortless (use my proven templates and tools).
save my spot⟶
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— Shoko Okumura

Acupuncturist & Herbalist B (2.5 Years with IBI)

"The renewal of the IBI coincided with a pivotal point in my life. I had just completed the degree I had been working on for seven years. Revisiting Focused & Flowing during this transitional phase helped me reconnect with my values and refocus my energy.

Instead of rushing into launching my acupuncture career, I chose to pause, prioritize my wellbeing, and explore online business with greater clarity. This shift led to a breakthrough as I recognized and released old patterns of scattered energy. I now have a clearer vision for my product and service ecosystem.

I particularly enjoyed the transition to Kajabi and how fluid and focused the experience was. The behind-the-scenes content was a lovely bonus.

Experiencing Maika’s intentional delivery as both a client and observer inspired me to create the same kind of experience for my own future clients. I'm now gradually learning backend systems like newsletters, landing pages, and email campaigns, and taking micro-steps toward launching my beta program.”

“Before the program, I had a lot of ideas and a vision in my head of what I wanted, but struggled with the "how" on implementation into my business.

Being a Yoga and Stretch Therapist, my skills lie in the daily face-to-face realm and moving that online seemed daunting.

In the last few months Maika has helped me establish my brand's foundational structure online in a way that truly reflects who I am and what I share with the world. 

Maika has provided support and learning in all aspects of this process inclusive of clarifying my vision, proper scheduling and accountability, easy to follow step-by-step instructions for online presence building, and practical tips to simplify it all. 

I still have so much to learn but I feel supported and heard. That's invaluable!

I enjoy the group calls we have monthly with the other participants in the program. As a solo small business owner, having brainstorming conversations with others is really inspiring. 

I also enjoy how thorough Maika is in her answers to my questions. She often goes beyond expectation creating new learning content that, not only answers my question, also provides knowledge and a new lesson for the whole group.”

— TRACEY GREBINSKY

Wellness Coach & Yoga Instructor

“Before the program, I had a lot of ideas and a vision in my head of what I wanted, but struggled with the "how" on implementation into my business.

Being a Yoga and Stretch Therapist, my skills lie in the daily face-to-face realm and moving that online seemed daunting.

In the last few months Maika has helped me establish my brand's foundational structure online in a way that truly reflects who I am and what I share with the world. 

Maika has provided support and learning in all aspects of this process inclusive of clarifying my vision, proper scheduling and accountability, easy to follow step-by-step instructions for online presence building, and practical tips to simplify it all. 

I still have so much to learn but I feel supported and heard. That's invaluable!

I enjoy the group calls we have monthly with the other participants in the program. As a solo small business owner, having brainstorming conversations with others is really inspiring. 

I also enjoy how thorough Maika is in her answers to my questions. She often goes beyond expectation creating new learning content that, not only answers my question, also provides knowledge and a new lesson for the whole group.”

Your Access Includes:

Step-by-Step
Curriculum



Access to the curriculum to help you build the foundations of a profitable business with a holistic, value-driven approach. 

On-Demand
Video Recordings



Easy-to-consume and read-to-action recorded video lessons you can access anytime, along with worksheets to support implementation.

 

Bi Weekly Coaching Calls 



An intimate, safe group call space with dedicated coaching time for you to connect, stay supported, and keep momentum.

Templates and Trade Secrets



Plug in my templates, scripts, and processes-things I’ve spent years developing and fine-tuning, so you never have to start from scratch.

Special Retention
Bonus



Get coaching and support with an option to renew at an exceptional alumni rate for continued support & coaching.

Private Community and Direct Access to Me



Join a community of like-minded entrepreneurs to grow together. Get personalized support and thoughtful feedback on your material. 

Access your course through your mobile device!

Through the Kajabi app, you can access the lessons, private community, and private podcast 24/7 from anywhere!

“In IBI, Maika guides you to develop a holistic and sustainable approach to your business.

The course content covers all the key building blocks to establish solid foundations for your professional activities and to learn how to communicate your unique offering.

Yet, the most valuable change for me has been the transformation in myself as a business owner: I am now calmer and more confident in both my professional and personal life.

Above all, IBI is an invitation to establish your own rhythm and to develop your business on your own terms.”

— Stacie Allan

Translator and Cultural Project Consultant

IBI 6 Months

 For those ready to commit fully and move through the foundations with focus and momentum.


 

Includes:

  • 12-month access to the full IBI curriculum with on-demand video trainings, templates, scripts, checklists, and guided to-dos. You can also post comments and questions directly inside the lessons as you go.
  • Exclusive access to my behind-the-scenes vault where I share my own processes, systems, and “trade secrets” that keep my business running with ease.
  • Private podcast with short mindset activation helping you navigate the inner shifts with more confidence, clarity, and ease.
  • 6 months of support through a group coaching and Q&A call every two weeks, with dedicated time for your questions and personalized guidance.
  • 6 months inside our private community for direct support from me, feedback on what you create, and connection with like minded entrepreneurs walking the same intentional path.

     

 

6-Month Payment Plan:

$367/month

 

IBI Pay-in-full:

$2,197

 

If you prefer to spread your investment, Afterpay and Klarna are available at checkout for eligible locations, giving you even more flexibility on how you pay.

 

APPLY⟶

IBI 12 Months

For those who want to go deeper at a pace that truly honors their life and energy.


 

Includes:

  • 12-month access to the full IBI curriculum with on-demand video trainings, templates, scripts, checklists, and guided to-dos. You can also post comments and questions directly inside the lessons as you go.
  • Exclusive access to my behind-the-scenes vault where I share my own processes, systems, and “trade secrets” that keep my business running with ease.
  • Private podcast with short mindset activation helping you navigate the inner shifts with more confidence, clarity, and ease.
  • 12 months of support through a group coaching and Q&A call every two weeks, with dedicated time for your questions and personalized guidance.
  • 12 months inside our private community for direct support from me, feedback on what you create, and connection with like minded entrepreneurs walking the same intentional path.

     

 

12-Month Payment Plan:

$327/month

 

IBI Pay-in-full:

$3,897

If you prefer to spread your investment, Afterpay and Klarna are available at checkout for eligible locations, giving you even more flexibility on how you pay.

  

APPLY⟶

“IBI is a carefully curated program that is easy to implement. It supports you in many aspects of your business and life since we aim for a value-based business. 

Maika's patience and answers to every single question are incredibly helpful.

Thank you, Maika, for all you have done for our group. I look forward to being involved in the new year!’

 
— Ayşegül Boz Baltacı

Birth Educator & Doula  (3 years with IBI)

“Before the program, I had a lot of ideas and a vision in my head of what I wanted, but struggled with the "how" on implementation into my business.

Being a Yoga and Stretch Therapist, my skills lie in the daily face-to-face realm and moving that online seemed daunting.

In the last few months Maika has helped me establish my brand's foundational structure online in a way that truly reflects who I am and what I share with the world. 

Maika has provided support and learning in all aspects of this process inclusive of clarifying my vision, proper scheduling and accountability, easy to follow step-by-step instructions for online presence building, and practical tips to simplify it all. 

I still have so much to learn but I feel supported and heard. That's invaluable!

I enjoy the group calls we have monthly with the other participants in the program. As a solo small business owner, having brainstorming conversations with others is really inspiring. 

I also enjoy how thorough Maika is in her answers to my questions. She often goes beyond expectation creating new learning content that, not only answers my question, also provides knowledge and a new lesson for the whole group.”

I want you to feel safe and supported when signing up and give you that extra peace of mind: If for any reason, this training doesn’t fulfill your expectations, you can reach out to me within 14 days, and I will refund your money (minimal processing fees may apply from the payment processing company). 

This is for you if

  • You’re a coach, consultant, mentor, educator, or health & well-being entrepreneur and strive to build a streamlined and organized online or hybrid business and you’re committed to providing world-class service.
  • Your purpose drives you, you want to make a positive impact on your community, and people are at the center of your business.
  • You’re 200% on board with building a business around your life and values and have the freedom to travel and spend time with your family. You’re ready to do the work that it takes to achieve balance.
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JOIN THE WAITLIST

This is for you if

  • You’re a coach, consultant, mentor, educator, or health & well-being entrepreneur and strive to build a streamlined and organized online or hybrid business and you’re committed to providing world-class service.
  • Your purpose drives you, you want to make a positive impact on your community, and people are at the center of your business.
  • You’re 200% on board with building a business around your life and values and have the freedom to travel and spend time with your family. You’re ready to do the work that it takes to achieve balance.

Alone

selectedYou're building your life around your business and feeling like you’re sacrificing your personal life

selectedYour mind is scattered with never-ending to-do lists and you're wondering what to focus on to make a real impact

selectedYou master our craft but you’re less confident about the business aspects

selectedThe constant pressure of having to post on social media is draining your energy and bandwith

With IBI

selectedYou’re determined to build your business while honoring your values and boundaries

selectedYour mind is clear, focused on your priorities, and you know what actions will move the needle in your business.


selectedYou’re ready to build the foundational pillars of a sustainable business with confidence and excitement.

selectedYou understand the bigger picture and how social media fits within the ecosystem, focusing on long-term results.

— Rebecca Hunter Kelm

Copywriter

(2 Years with IBI)

“Before I started the IBI curriculum, I was floundering myself and freelancing. I was saying yes to any jobs on Upwork, which were inconsistent and poorly paid. I didn't have the confidence to put my face out there, didn't have a work social media account, and was terrified about building a website!

I knew nothing about marketing apart from what I saw on the internet, which is often very intimidating and seems unattainable, because of all these six-figure billionaire women. That's just not me; I didn't feel aligned with what I saw on the internet. 

So, as somebody who has a multifaceted life, and likes to volunteer, and wants to be a present mom, Maika’s approach has been brilliant for me because it's slow. It might be slower than other approaches, but it means I can build a business while not burning out. 

I've learned so much, including all of the fundamentals of building a solid business.

The way Maika teaches is so gentle, and she never makes you feel out of your depth. She makes you feel held and safe, and the lessons are self-paced so you can learn at your own pace.

The circle community gives you that space for accountability and connection to others. 

I would fully recommend IBI particularly if you are beginning to build your dream business. 100%. What you get for the money that you pay is worth way more than the investment; you will get so much more back!”

Why work with me?

Hi, I’m Maika.

I'm an award-winning wellness entrepreneur, Evernote expert, and tech enthusiast.

With my unique holistic coaching approach, I come alongside health and wellness entrepreneurs, coaches, educators, and creatives to help them build legacy-leaving businesses.

By focusing on developing the right mindset systems and strategy, I help you attain what, deep down, I believe we all want:

  • Peace of mind,
  • A life of meaning and impact,
  • A reliable and abundant income

With this in mind, I created the IBI program. Building a business shouldn't feel like a heavy burden. I believe that it’s possible to thrive as a business owner and human being. 

IBI is here to give you the structure, systems, and support to make that possible.

Maika Endo

Digital Wellbeing (Consciously Digital) | Erickson Professional Coach
Certified Evernote Expert | ClickMinded SEO Specialist

Why work with me?

Hi, I’m Maika.

I'm an award-winning wellness entrepreneur, Evernote expert, and tech enthusiast.

With my unique holistic coaching approach, I come alongside health and wellness entrepreneurs, coaches, educators, and creatives to help them build legacy-leaving businesses.

By focusing on developing the right mindset systems and strategy, I help you attain what, deep down, I believe we all want:

“Experiencing Maika's thoughtfully curated and meticulously organized service first-hand as a client—even within the limits of my time and energy—has been an invaluable asset for me.

Her approach and execution exemplify exceptional customer experience and values she embodies as a coach and business owner, providing a model I aspire to learn from and replicate with continued effort in the future.

Thank you, Maika, for guiding me as a mentor, coach, and inspiring role model of a well-balanced entrepreneur!”

— Shoko Okumura

Acupuncturist & Herbalist Based in Australia (2.5 Years with IBI)

  • Peace of mind,
  • A life of meaning and impact,
  • A reliable and abundant income

With this in mind, I created the IBI program. Building a business shouldn't feel like a heavy burden. I believe that it’s possible to thrive as a business owner and human being.

Let me guide you toward your brand's everlasting transformation with peace of mind and clarity!

Maika Endo

Digital Wellbeing (Consciously Digital) | Erickson Professional Coach
Certified Evernote Expert | ClickMinded SEO Specialist

Frequently Asked, Answered 


Not sure yet?

Join Profitable & Aligned, my free training where I walk you through the story and method behind IBI. 

 

join the free training